The Elofina Edit is a family-run art brand built around the original illustrations/designs of Eloise — a self-taught artist who picked up an iPad later in life and turned it into a whole creative universe. Think girly-pop & witty: drawn for the girls, the gays, and the glamorous. A portion of every sale supports causes close to our hearts: Autism, neurodiversity initiatives, and LGBTQ+ community programs.

It's art with a point of view, a wink, and a whole lot of heart.

The Elofina Edit started the way the best things usually do — unexpectedly.

Eloise spent most of her life creative in a hundred small ways, but never the artist. That changed when she sat down with an iPad and discovered she could finally make the bright, bold, joyful work that had been living in her head all along. What began as a personal outlet became a full illustrated world: glittering, unapologetically femme, humorous, and queer to its core.

The brand is a true family affair. Eloise is the sole creative vision — every piece originates from her hand. The rest of the family handles the behind-the-scenes machinery so she can keep doing what she does best: making art that makes people feel seen and valid.

Neurodiversity and queerness aren't marketing angles here — they're the foundation. Autism and LGBTQ+ life shape who we are and who we make this for, which is why a portion of our proceeds goes back to those communities through donations, sponsorships, and programs we believe in.

We're not trying to be for everyone. We're here for our people — and they know exactly who they are. Serving lewks while rocking our merch.

Eloise — Artist & Founder

The heart, the hand, and the whole vision. Eloise was a professional baker & decorator of luxurious wedding cakes and custom cakes from the 90's to 00's. She put the piping bag down when her medical problems became a road block.

She became a self-taught illustrator/designer who found her medium in digital art later in life and never looked back. Every design in the shop starts as an original illustration drawn by her. Her work is bold, warm, femme-forward, and built on a lifetime of seeing the world a little differently — and making it more colorful for the rest of us.

The Family Behind the Brand

The Elofina Edit runs on family. While Eloise drives every creative decision, the operational side — the storefront, the strategy, the logistics — is handled in-house by family, with the wider crew pitching in ideas along the way. It's small, it's personal, and that's the point.